Why Is Tokyo So Cute?
The Cute is everywhere in Tokyo, and you’re not going to escape it. You shouldn’t even try. This is a city with fluffy animals on every corner. Where buses prowl the streets disguised as pandas. Where every corporation and even the police force have their own charming mascot. The Cute cannot be avoided, so you might as well embrace it.
Cuteness is so pervasive in Japanese society that there’s even a term for it: Kawaii. Kawaii encompasses everything from mascots, to girls talking in exaggeratedly-affected voices, to boys shaving their legs, to cosplay fashion and cutesy stickers and Pikachu and making hearts with your hands and countless other obnoxiously darling mannerisms.
The nationwide obsession with cute can be infantilizing (the police mascot Pipo-kun seems especially frivolous, and there’s nothing more irritating than a 25-year-old woman blathering on like a toddler) but on the whole, we like kawaii. Cute things make people happy, and there’s nothing wrong with wanting to maximize that.
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July 13, 2014 at 4:28 pm